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CHZ PLZ

CHZ PLZ

BRANDING.

 
 

A Boulder food truck.

We are Chz Plz! A conceptual food truck group who specializes in all things mac n’ chz. The Chz Plz food truck is an eclectic, old-school airstream. It has a large chalkboard menu hanging next to the food window. There are paper menus sitting on the shelf where people can order as well. These menus can be used right then, or taken on the go. There is an a-frame chalkboard that sits out near the back of the airstream to catch the attention of people passing by.

 
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The uniforms.

The Chz Plz chefs wear branded hats, t-shirts, and aprons while creating their chzy masterpieces. The hats and shirts are also purchasable for lovers of Chz Plz. Support local businesses!

 
 
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The physical things.

Getting business done with some quirky business cards. Chz Plz has a suite of cards with interchangeable colors. The cards are double sided and always have a different color combination to mix things up.

 
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ECLECTIC. INDULGENT. VIBRANT.

 

Chz Plz is the epitome of fun, unique, and even a little retro. And as far as the food is concerned, the chz speaks for itself. Chz Plz has a menu that will make your mouth water while also providing a lively, colorful, and energetic atmosphere.

 
 
 

The brand.

 
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We’re a little cheesy.

Different elements of the brand were inspired by the thing it’s famous for: chz. The brand colors include gouda, blue, brie, and cheddar.

 
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