VANS “ON” THE WALL
CAMPAIGN STRATEGY. VIDEOGRAPHY.
VANS. off the wall. on the wall.
I’ve always been a fan of great shoes, and VANS is definitely one of them. I created a conceptual campaign turning VANS off the wall, into VANS on the wall. The strategy behind it? Partnering with mural and graffiti artists from all over, creating custom shoes showcasing those specific artists who rock VANS while creating their masterpieces, and overall promoting the love of art.
VANS is a brand that was founded to foster motion and expression. What better way to do so than through human creativity.
The footage.
This video was created as a campaign launch. It features one of ten artists who’s work would eventually become a shoe design in a series of custom shoes for VANS on the wall. This campaign would consist of ten videos overall, showing each individual artist and a quick sneak peek of all the artists at the end. Check it out…
Art by Tati Suarez | Music by Sylvan Esso | Video footage by Miguel Endara | Edit by Allison Spiegel
But for real…
Go check out VANS for yourself! They’re doing great work and creating great things.
“OFF THE WALL” IS A RALLY CRY FOR SELF-EXPRESSION. FROM ART AND MUSIC TO SKATING AND SURFING WE’RE SHOWCASING THE PEOPLE WHO INSPIRE US WITH THEIR CREATIVITY, AUTHENTICITY, AND PASSION. THIS IS OUR STORY. THIS IS ON THE WALL.
